Standing out from the crowd requires more than just a clever tagline, an eye-catching logo, and a headshot. Consumers spend a great deal of time on digital video content, which is the number one space to build connections with them.
Many agents and business owners know they need to start using video to build their brand, but they are intimidated or camera shy and procrastinate getting started.
Consumers are drawn to brands that connect with them personally, and there’s no better way to achieve that connection than through professional video storytelling.
Using high-quality video content to share your brand’s journey, along with authentic client and customer experiences, is one of the most effective and personalized marketing strategies you can employ. Absolute Altitude’s team of experts leads the pack when it comes to choosing professionals to hire.
Why video storytelling works
Video uniquely captures attention and evokes emotion in ways that static images or text simply cannot.
According to research, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. This makes video a powerful tool for creating lasting impressions.
Storytelling through video works because it humanizes your brand. It takes your business from being just another company to being a relatable, trustworthy entity.
People connect with people, not products. You provide an authentic glimpse into the heart of your business by showcasing real-life stories, behind-the-scenes footage, or client testimonials.
Building emotional connections
Sharing customer success stories or transformative experiences through video creates an emotional bond between your audience and your brand.
Your business isn’t just about the work you do but the lives of your customers you are impacting. Sharing these connections with your audience and current and future customers reinforces why your business stands out.
When crafting these stories, focusing on genuine emotions and outcomes is essential.
Avoid overly polished or scripted content that can feel insincere. Instead, aim for authentic narratives your audience can relate to and see themselves in.
Our team at Absolute Altitude works with you to create custom scripts that are authentic and natural so that our clients know that they are confidently their most genuine and professional selves in the video work.
The power of customer testimonials
Featuring your customers or clients in videos is a powerful way to build credibility and trust. Testimonials provide social proof, showcasing real people who have benefited from your products or services.
A well-produced video testimonial can convey authenticity and emotion far more effectively than a written review. Our experienced team will help you create a plan to capture testimonials in an efficient and organized way that your clients will enjoy participating in.
For instance, a realtor might feature a young family describing their experience finding their dream home. Their excitement, gratitude, and satisfaction are much more impactful when conveyed through their voices and facial expressions rather than text.
4 tips for creating effective video content
- Invest in professional quality: While smartphone videos can be effective for casual content, professional-quality videos convey higher credibility and attention to detail.
- Focus on the story first: Before diving into production, outline the story you want to tell. What’s the message? Who is the hero of the story? What’s the emotional hook?
- Keep it concise: Attention spans are short. Aim to keep most videos under two minutes while delivering a compelling message.
- Optimize for all platforms: Ensure your videos are formatted for various platforms, including social media, your website, and email campaigns.
The last word
Storytelling is invaluable for building personal connections, showcasing your brand’s personality, and creating memorable marketing campaigns.
By highlighting the human side of your business and sharing authentic client and customer experiences, you can foster trust, loyalty, and engagement in ways few other mediums can achieve. Start telling your brand’s story today—because your audience is ready to connect. If you are unsure where to get started with these projects, the best place to start is a consultation call with our team. We are happy to meet you where you are and craft a strategy that will work best for your personal goals.
Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.