Increase Engagement With Real Estate Videography

Nov 17, 2023

If videos seem to be on a constant loop in your life, you’re in good company. People can’t get enough video content, even from advertisers. In fact, 9 out of 10 consumers say they want to see more video content from brands online. And 84% of shoppers have made a purchase after watching a video.

If you’re not using videos for your real estate marketing, you’re missing out on one of the most effective digital sales strategies ever invented. Taking advantage of real estate videography increases engagement, provides a measurable return on your investment, and helps you stand out in an extremely competitive market. 

Let’s take a closer look at why professional videos — along with magazine-quality photography and innovative online tools — can help you tell a story that your potential clients will find compelling.

Why Invest in Video? Video Is King 

Creative storytelling is one of the most compelling ways to connect with your audience. It moves them beyond the facts and figures to connect with people on an emotional level. Stories told through video allow potential buyers to imagine themselves living, thriving, and creating memories in the setting of their potential new home. 

Here are four reasons why real estate videography should be at the top of your list of marketing strategies: 

Increased Consumer Engagement 

Video content has become increasingly popular in the real estate industry because it offers buyers dynamic options to explore and engage with properties. It also gives agents a powerful tool for promoting themselves and winning new clients. 

Consider these impressive statistics:

  • 58% of buyers prefer seeing a video of the property they are buying (National Association of Realtors)
  • Listings with video receive 403% more inquiries compared to those without video (Domain)
  • 91% of businesses use video marketing to generate leads for their products and services (Wyzowl)
  • Properties marketed with videos can receive up to 200% more views compared to listings without videos (HubSpot)
  • 73% of homeowners say they are more likely to list with an agent who uses video (National Association of Realtors)

More Inquiries 

By incorporating video into their listings, real estate agents can expect a substantial surge in views and inquiries, providing an invaluable tool for promoting both their properties and personal brands. The numbers paint a compelling picture:

  • 66% of qualified leads come from video marketing (OptinMonster)
  • 44% of people are more likely to purchase something after watching a video about it (Wyzowl)
  • Putting a video on your landing page can boost conversions by up to 80% (Wistia)
  • Three out of four marketers say video has a stronger ROI than photos (OptinMonster)

Providing New Perspectives 

Over the past decade, the popularity of video has soared, revolutionizing property tours. Drones, stabilization equipment, and 3D software have all played a role in enhancing the way consumers experience properties. It empowers the buyer to make a more informed, confident decision about their purchase.

Keep in mind that taking advantage of these innovative technologies is far easier when you partner with a professional filmmaker. They’ve already invested in the equipment and have extensive experience using these features, so they bring an immense amount of value to the table.

Effective Sales Tool 

Focusing on video as a key component of your marketing strategy is an investment in your own growth and success as an agent. You can more effectively market your current listing and create a portfolio that captivates future clients during listing appointments — ultimately helping you secure more listings.

Partnering With Professionals for Real Estate Videography

From social media reels to full-scale film productions, Absolute Altitude can elevate your current marketing strategy by helping you stand head and shoulders above your competition. 

Our clients enjoy top-tier, professional-quality work when they partner with our team for real estate videography. Among our many advantages, we offer:

  • Professionally trained filmmakers
  • In-house custom video editing 
  • Sound design  
  • Royalty-free music 
  • Buttery-smooth stabilized footage
  • Property outline animations
  • White label branding 

Give your listings a tangible competitive edge by telling a compelling story through professional real estate videos. Whether you’re selling a multimillion-dollar mansion, a vacation home, or a large plot of land, video content brings the property to life for your clients. 

Bonus for Our Blog Readers

If you’re a new customer, we’ll give you $100 off of your first order. For current clients, if you refer a new customer who invests in services from Absolute Altitude, we’ll happily give you a $100 credit toward a future project. 

Are you ready to increase your brand awareness and showcase your listings? Contact Absolute Altitude today for a quote. 

We plan your shots

Planning is key to capturing effective B-roll. Typically we are following a custom script that details each shot we want to get while we are at the property. 

We do this to make the best use of your time, and to make sure we can get in and out of the shoot efficiently.

We also specialize in the direction we give to the agent or other hired talent. The fact that we have experience in story-telling and directing people on what to do when adds big-time value.

We often identify unique features and architectural details that deserve attention. Consider the story you want to tell about the property – is it modern and sleek, cozy and rustic, or luxurious and opulent? Absolute Altitude will tailor your B-roll shots to align with this narrative.




     A focus on details

    Close-up shots of design elements like doorknobs, light fixtures, backsplash tiles, and unique architectural elements can add significant value. These shots give potential buyers a closer look at the quality and design features that set the property apart. Use a long lens if necessary to capture intricate details clearly.

    To make your video dynamic and engaging, we  vary your shots in terms of angles and movements. Here are a few techniques:

    • Panning: Slowly move the camera from one side to another to reveal a room or a feature.
    • Tilting and Pedestal Movements: Move the camera up and down to show the height and space either using a hinge or pole.
    • Tracking: Move the camera along a path, following a subject or moving through a space.
    • Static Shots: Hold the camera steady on a tripod to focus on specific elements.


    We Use the right equipment

    While a high-quality camera is essential, additional equipment can elevate your B-roll footage. We often get feedback about our price points, and that others are more affordable. We are very transparent about the quality we bring to each project. This means that we use the best equipment to capture high-resolution footage that is in focus, doesn’t shake, and is the appropriate color. We take pride in using the latest tech to make sure our clients and their collateral are captured in cinematic-quality footage.

    Some basic tools we use are (If we listed everything it would be a whole other blog, but here is a short break down of the types of tools that are in the back of our vehicles):

    • Gimbal: For smooth, cinematic shots, especially when moving through spaces.
    • Tripod: For steady, static shots that highlight specific features.
    • Wide-Angle and Prime Lenses: To capture more of the space in a single frame, giving viewers a comprehensive view. Prime lenses have a fixed focal length for tack-sharp images and dreamy depths of field.
    • Specialty lighting: Our lighting kits for high-end shoots are something that you will not find in your average real estate on-site shoot project.
    • Multiple cameras that are specific to the type of scene we are shooting.
    • Drone: For breathtaking aerial shots that showcase the property’s location and surroundings.
    • All the portable power and batteries to power your project!




    Final thoughts

    Capturing compelling B-rolls for real estate videos involves thoughtful planning, attention to detail, and the right equipment. Depending on the project we could have a multi-age script that we have crafted to make sure we create wow-worthy experiences for your portfolio.

     By focusing on the unique aspects of the property and using various shooting techniques, we can create a rich, immersive video that stands out to potential buyers. Remember, the goal of B-roll is to enhance the story you’re telling about the property, making it more appealing and memorable and that is our favorite story to tell.

     Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.



    B-Roll Basics

    B-Roll Basics

    Creating an engaging real estate video involves more than just showcasing the property's main features. B-roll footage, the supplementary shots that add depth and context, plays a crucial role in enhancing the visual storytelling of a property tour. Essentially good...