Very few real estate agents these days can afford to rely solely on stale listings and static fliers. In today’s uber-competitive digital market, Instagram and other video-friendly social networks are taking center stage because of their highly engaging ways of capturing the attention of potential buyers and renters.
Yet making compelling reels demands creativity, time, and the tools for capturing the story you want to tell. Connecting with your audience requires going above and beyond the status quo and stretching your imagination.
Here at Absolute Altitude, we’ve partnered with hundreds of real estate and rental property clients to create eye-catching videos that help them stand out from the crowd — and, more importantly, sell more properties for more money. Whether you want to show snippets of neighborhood charm, share your unique personality, peek behind the scenes at open houses, or share quick home-buying tips, reels take you far beyond a dry sales monologue by creating a two-way dance that your audience can’t resist.
We’ve got plenty of inspiration to get your creative juices flowing. Check out our list of real estate reels ideas to discover a more engaging strategy for promoting your properties and yourself.
Real Estate Reels Ideas
The main thing to remember about making real estate reels is that they need to tell a story. Think beyond just the facts and features of a property; dive deep into what really makes a home or rental so appealing, especially on an emotional level.
Of course, there are a million different ways to tell a story, so you’ll have to get creative and imagine some fresh ways of conveying your message. Below are some highly effective ideas our clients have used to capture their audience’s attention and persuade them to check out what you have to offer.
Paint a picture of what your viewer’s life could be like when they buy or stay in a property. Traditional real estate photos and videos tend to be void of any human element, making it a challenge for the audience to imagine themselves inside. But a well-produced real estate reel shows aspirational shots of the residents enjoying the best of what the property has to offer, whether it’s roasting marshmallows in the backyard or watching the sunset from the living room.
People love to smile, and real estate reels have the power to tickle even the toughest skeptic’s funny bone. We’ve met lots of agents who love to have fun, and reels provide them with a perfect platform for sharing their sense of humor and giving people reasons to be happy … all while simultaneously making a seriously effective sales pitch. You can also do something attention-grabbing or unexpected.
Is there a certain mood or emotion you want to convey to connect with your viewers? Every real estate agent is extraordinary in their own unique way, and reels give you a chance to capture your one-of-a-kind approach to touring and selling a home — or, better yet, selling yourself as an agent.
If you don’t feel like you have the showbiz–type personality to pull off humor or quirkiness, you’re in good company! We’ve found that many agents prefer a more straightforward approach to their storytelling. With a professionally produced reel, even an A-B-C, 1-2-3 approach can work when you combine stunning visuals with the exact information people are looking for.
One of the most appealing features of many properties is the local environment in which they exist. You can use a reel to focus on the setting of a home, including nearby forests or beaches, golf courses, shopping and restaurants, entertainment options, and even the views.
With the agent as a tour guide, reels can take viewers through any and every part of a home, both interior and exterior. Done right, these kinds of reels can pack a lot of images and details into a short amount of time, and with the immediate availability of repeat viewings and the pause button, even a brief or fast-paced tour can be enjoyed at the viewer’s leisure.
Overhead views show potential buyers and renters a unique perspective of a listing and its surroundings. For example, drone footage can reveal the location of the property in relation to nearby features, such as showing how close it is to the beach or how far away it is from the nearest town. It’s a movie-like approach to understanding just how special its location may be.
People love lists, so use that to your advantage when creating your reels. You might share your top three reasons to rent this property, or the five favorite features of the house, of the best seven places to visit when you’re staying there. The possibilities are virtually endless.
Do you have a favorite tune or theme song? Let it be the foundation for your story. Music has the power to keep people engaged while also eliciting powerful, positive emotions. We’ve seen music — both royalty and royalty-free — pull all the elements of a video together into a single, highly compelling story that gets listings sold (while also getting agents more listings).
There are so many options when it comes to creating video reels for real estate, especially when it comes to technology. 3D rendering provides an accurate and beautiful view of a property that allows the viewer to get a full, tour-like experience.
Real Estate Reel Ideas With Absolute Altitude
Whether you choose any of the above ideas or a clever combination, real estate reels have the power to capture your audience’s attention like few other tools can.
At Absolute Altitude, we pride ourselves on helping agents tell their own unique stories through this highly versatile medium. There’s virtually no limit to how you can use reels to boost your real estate business. If you’re looking for some fresh ideas, give our team a call. We’re passionate about filmmaking and we love helping real estate agents stand out from the crowd.
Contact us today for a consultation.