Real Estate Reels Ideas

Dec 5, 2023

Very few real estate agents these days can afford to rely solely on stale listings and static fliers. In today’s uber-competitive digital market, Instagram and other video-friendly social networks are taking center stage because of their highly engaging ways of capturing the attention of potential buyers and renters. 

Yet making compelling reels demands creativity, time, and the tools for capturing the story you want to tell. Connecting with your audience requires going above and beyond the status quo and stretching your imagination. 

Here at Absolute Altitude, we’ve partnered with hundreds of real estate and rental property clients to create eye-catching videos that help them stand out from the crowd — and, more importantly, sell more properties for more money. Whether you want to show snippets of neighborhood charm, share your unique personality, peek behind the scenes at open houses, or share quick home-buying tips, reels take you far beyond a dry sales monologue by creating a two-way dance that your audience can’t resist. 

We’ve got plenty of inspiration to get your creative juices flowing. Check out our list of real estate reels ideas to discover a more engaging strategy for promoting your properties and yourself.

Real Estate Reels Ideas

The main thing to remember about making real estate reels is that they need to tell a story. Think beyond just the facts and features of a property; dive deep into what really makes a home or rental so appealing, especially on an emotional level. 

Of course, there are a million different ways to tell a story, so you’ll have to get creative and imagine some fresh ways of conveying your message. Below are some highly effective ideas our clients have used to capture their audience’s attention and persuade them to check out what you have to offer.

Aspirational Lifestyle

Paint a picture of what your viewer’s life could be like when they buy or stay in a property. Traditional real estate photos and videos tend to be void of any human element, making it a challenge for the audience to imagine themselves inside. But a well-produced real estate reel shows aspirational shots of the residents enjoying the best of what the property has to offer, whether it’s roasting marshmallows in the backyard or watching the sunset from the living room. 


People love to smile, and real estate reels have the power to tickle even the toughest skeptic’s funny bone. We’ve met lots of agents who love to have fun, and reels provide them with a perfect platform for sharing their sense of humor and giving people reasons to be happy … all while simultaneously making a seriously effective sales pitch. You can also do something attention-grabbing or unexpected.

Unique Vibe

Is there a certain mood or emotion you want to convey to connect with your viewers? Every real estate agent is extraordinary in their own unique way, and reels give you a chance to capture your one-of-a-kind approach to touring and selling a home — or, better yet, selling yourself as an agent. 

Straight Shooter

If you don’t feel like you have the showbiz–type personality to pull off humor or quirkiness, you’re in good company! We’ve found that many agents prefer a more straightforward approach to their storytelling. With a professionally produced reel, even an A-B-C, 1-2-3 approach can work when you combine stunning visuals with the exact information people are looking for.


One of the most appealing features of many properties is the local environment in which they exist. You can use a reel to focus on the setting of a home, including nearby forests or beaches, golf courses, shopping and restaurants, entertainment options, and even the views. 

Guided Tour

With the agent as a tour guide, reels can take viewers through any and every part of a home, both interior and exterior. Done right, these kinds of reels can pack a lot of images and details into a short amount of time, and with the immediate availability of repeat viewings and the pause button, even a brief or fast-paced tour can be enjoyed at the viewer’s leisure. 

Drone Footage

Overhead views show potential buyers and renters a unique perspective of a listing and its surroundings. For example, drone footage can reveal the location of the property in relation to nearby features, such as showing how close it is to the beach or how far away it is from the nearest town. It’s a movie-like approach to understanding just how special its location may be.


People love lists, so use that to your advantage when creating your reels. You might share your top three reasons to rent this property, or the five favorite features of the house, of the best seven places to visit when you’re staying there. The possibilities are virtually endless. 


Do you have a favorite tune or theme song? Let it be the foundation for your story. Music has the power to keep people engaged while also eliciting powerful, positive emotions. We’ve seen music — both royalty and royalty-free — pull all the elements of a video together into a single, highly compelling story that gets listings sold (while also getting agents more listings). 

3D Rendering

There are so many options when it comes to creating video reels for real estate, especially when it comes to technology. 3D rendering provides an accurate and beautiful view of a property that allows the viewer to get a full, tour-like experience. 

Real Estate Reel Ideas With Absolute Altitude

Whether you choose any of the above ideas or a clever combination, real estate reels have the power to capture your audience’s attention like few other tools can. 

At Absolute Altitude, we pride ourselves on helping agents tell their own unique stories through this highly versatile medium. There’s virtually no limit to how you can use reels to boost your real estate business. If you’re looking for some fresh ideas, give our team a call. We’re passionate about filmmaking and we love helping real estate agents stand out from the crowd. 
Contact us today for a consultation.

We plan your shots

Planning is key to capturing effective B-roll. Typically we are following a custom script that details each shot we want to get while we are at the property. 

We do this to make the best use of your time, and to make sure we can get in and out of the shoot efficiently.

We also specialize in the direction we give to the agent or other hired talent. The fact that we have experience in story-telling and directing people on what to do when adds big-time value.

We often identify unique features and architectural details that deserve attention. Consider the story you want to tell about the property – is it modern and sleek, cozy and rustic, or luxurious and opulent? Absolute Altitude will tailor your B-roll shots to align with this narrative.




     A focus on details

    Close-up shots of design elements like doorknobs, light fixtures, backsplash tiles, and unique architectural elements can add significant value. These shots give potential buyers a closer look at the quality and design features that set the property apart. Use a long lens if necessary to capture intricate details clearly.

    To make your video dynamic and engaging, we  vary your shots in terms of angles and movements. Here are a few techniques:

    • Panning: Slowly move the camera from one side to another to reveal a room or a feature.
    • Tilting and Pedestal Movements: Move the camera up and down to show the height and space either using a hinge or pole.
    • Tracking: Move the camera along a path, following a subject or moving through a space.
    • Static Shots: Hold the camera steady on a tripod to focus on specific elements.


    We Use the right equipment

    While a high-quality camera is essential, additional equipment can elevate your B-roll footage. We often get feedback about our price points, and that others are more affordable. We are very transparent about the quality we bring to each project. This means that we use the best equipment to capture high-resolution footage that is in focus, doesn’t shake, and is the appropriate color. We take pride in using the latest tech to make sure our clients and their collateral are captured in cinematic-quality footage.

    Some basic tools we use are (If we listed everything it would be a whole other blog, but here is a short break down of the types of tools that are in the back of our vehicles):

    • Gimbal: For smooth, cinematic shots, especially when moving through spaces.
    • Tripod: For steady, static shots that highlight specific features.
    • Wide-Angle and Prime Lenses: To capture more of the space in a single frame, giving viewers a comprehensive view. Prime lenses have a fixed focal length for tack-sharp images and dreamy depths of field.
    • Specialty lighting: Our lighting kits for high-end shoots are something that you will not find in your average real estate on-site shoot project.
    • Multiple cameras that are specific to the type of scene we are shooting.
    • Drone: For breathtaking aerial shots that showcase the property’s location and surroundings.
    • All the portable power and batteries to power your project!




    Final thoughts

    Capturing compelling B-rolls for real estate videos involves thoughtful planning, attention to detail, and the right equipment. Depending on the project we could have a multi-age script that we have crafted to make sure we create wow-worthy experiences for your portfolio.

     By focusing on the unique aspects of the property and using various shooting techniques, we can create a rich, immersive video that stands out to potential buyers. Remember, the goal of B-roll is to enhance the story you’re telling about the property, making it more appealing and memorable and that is our favorite story to tell.

     Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.



    B-Roll Basics

    B-Roll Basics

    Creating an engaging real estate video involves more than just showcasing the property's main features. B-roll footage, the supplementary shots that add depth and context, plays a crucial role in enhancing the visual storytelling of a property tour. Essentially good...