January is the time of year when many real estate agents are writing their business plans, making their first-quarter goals, and adjusting their sails for the New Year ahead.
Having a spot on social media and marketing strategy is essential for every agent, but finding the time and budget that matches your business goals can be taxing- even for seasoned pros.
Many top real estate coaches and experts say that the ultimate strategy for real estate agents in 2025 will heavily leverage video content due to its power to engage audiences and showcase properties dynamically.
Here’s a comprehensive approach to developing a successful video-driven social media strategy for real estate professionals and how you can not only separate from the sea of sameness but lead the way in 2025 in your local area.
Define your brand and who you are
Begin by establishing clear goals for your social media strategy. These could include increasing brand awareness, generating leads, promoting listings, or educating potential clients. Having specific objectives will guide your content creation and measure success.
Know your audience
Understanding your target audience is crucial for creating relevant video content. To tailor your videos accordingly, identify demographics such as age, interests, and geographic location.
Many agents already have a niche they are specialists in, and 2025 will be the year to lean into your expertise. This ensures that your content resonates with potential buyers, sellers, and investors in your market and that you are not just another agent making videos.
Create a content calendar
Frequency will not be as important in 2025 as much as consistency with posts. Develop a content calendar to plan and schedule your video posts in advance. This takes practice and discipline. November is a great time to start building good habits before the new year so you will already be a pro by the time the other agents are getting started after their holiday break.
This helps maintain consistency and ensures a diverse range of content. Include various types of videos, such as:
- Property Tours: Showcase listings with engaging walkthroughs highlighting key features and unique aspects of each property.
- Community Highlights: Create videos featuring local businesses, parks, schools, and events to promote the neighborhood alongside your listings.
- Educational Content: Craft videos that explain real estate processes, market trends, or tips for buyers and sellers. This establishes you as a knowledgeable industry resource.
- Personal Branding: Share videos that highlight your personality, values, and experiences. Introduce yourself, discuss your journey in real estate, or share testimonials from satisfied clients. Every real estate agent is unique and has something valuable to share with their audience. If you are camera shy or are not sure where to get started our team at Absolute Altitude can set up a consultation to show you just how easy it can be to make professional content that gets noticed.
Leverage LIVE streaming
Consider incorporating live streaming into your strategy. Host Q&A sessions, virtual open houses, or industry discussions on platforms like Facebook Live or Instagram Live. This real-time interaction fosters engagement and allows potential clients to ask questions directly, creating a sense of community.
This takes practice, and it can be cumbersome in the beginning. Make sure to wait a few minutes after going “live” to allow your audience to join, and keep it short until you get a handle on the skill. It is not as scary as you think, and it is a great way to introduce a new listing to your audience or to call attention to a special local cause you are supporting.
After your live is over, make sure to share or comment on it to make sure you get maximum exposure with your audience.
Take time to send a DM to audience members who join after, and give them a shout-out when you are live.
Optimize for each platform
The biggest mistake agents make with their marketing strategies is overcomplicating it. Start by mastering one platform, and then slowly add other platforms to the mix.
Growing your audience takes time and engagement on your part, so make sure to time block places in your schedule to nurture your social media.
Pro tip: Make sure that your followers and fans are also in your CRM and take good notes about your interactions.
Encourage audience interaction by posing questions or prompting comments in your videos. Always respond to comments and messages promptly to build relationships and trust with potential clients.
Different social media platforms have unique audiences and formats. Tailor your video content for each platform:
- Facebook: Longer videos (up to a few minutes) can be effective. Use Facebook Ads to promote important listings and target specific demographics.
- Instagram: Utilize Stories and Reels for short, attention-grabbing content. Highlight key property features in Reels; Stories can be used for behind-the-scenes content or quick updates.
- YouTube: Create longer, in-depth property tours or educational videos and optimize titles and descriptions with relevant keywords for SEO.
- TikTok: Focus on viral, catchy, short-form videos showcasing features or unique selling points of properties.
Invest in quality production
While smartphones can capture good-quality video, investing in professional equipment, lighting, and editing software can elevate your content quality.
While we here at Absolute Altitude are a little biased about hiring pros to help you look your best we know that sometimes time and budgets don’t allow.
Make sure you save money and make an investment where it really counts. Hiring a videographer for high-end property tours or producing polished promotional videos.
This is also a great way to save time and build your personal portfolio to win new clients when they see how you invest in your clients.
Monitor performance and adjust
No new strategy works immediately, but if you don’t track data, you will have no idea if it is working. Use 2025 as a foundation to build good habits and to help you adjust your plans for 2026. Marketing trends change all the time, and you have to be prepared to pivot.
Utilize analytics tools to monitor the performance of your video content. Track engagement metrics such as views, likes, shares, and comments to identify which types of videos resonate most with your audience. Adjust your approach accordingly to improve future content.
Promote your videos
Extend the reach of your videos by promoting them with targeted ads, sharing them in relevant groups, and cross-posting them on various social media platforms. To get the best results, you must budget for funds to promote your best pieces of content. You must pay to play and get the most eyes on your content. Going viral is getting harder and harder for social media influencers.
The last word
An effective social media strategy for real estate agents in 2025 relies on leveraging video content to connect with clients, showcase properties, and establish authority in the industry.
By defining objectives, understanding your audience, creating diverse video content, and engaging consistently, you can develop a powerful online presence that drives leads and fosters long-term relationships in the real estate market.
Our team here at AA is here to help make sure real agents are professional and polished for consumers, and we take absolute pleasure in helping them reach their marketing and business goals for 2025 and many years to come.
Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.
