Hire a pro for your short-term rental photos

May 4, 2024

First impressions are often made online and the visuals of your Airbnb listing can make or break a potential booking. While smartphones have made amateur photography more accessible, there’s a world of difference between snapshots and professionally curated images.

As a host, you want to showcase your space in the best light possible—literally and figuratively. While it might seem cost-effective to snap a few photos yourself, the time and effort required can quickly add up. Professional photographers bring expertise, equipment, and efficiency to the table.

Short-term rental (STR) consumers are smart. They are looking for rentals with the best representation of what they will get to reduce confusion. Trick photography or photography that misleads them can cause major issues, like not understanding the size of the space.

 Here are six reasons why investing in professional photography for your Airbnb photos is crucial to your success!

1. Capturing the Essence: Professional photographers have a trained eye for composition, lighting, and angles. They can capture the essence and unique features of your space that might be overlooked by an amateur. From the cozy nooks to the breathtaking views, a professional will highlight what makes your Airbnb special, enticing potential guests to book.

2. Stand Out from the Crowd: In a sea of listings, professional photography sets you apart from the competition. Eye-catching images grab attention and draw potential guests in. With vibrant colors, crisp details, and strategic framing, your listing will shine amidst countless others, increasing your chances of getting booked.

This is something we excel at! Check out this great video we did for our clients to show just how amazing of an escape their property is. 

We at Absolute Altitude believe that a picture is worth a thousand words, and our professional photographers are experts at storytelling through visuals. 

They know how to create a narrative that resonates with potential guests, evoking emotions and sparking their imagination. 

From showcasing the charm of a historic building to highlighting the modern amenities, every image contributes to the story of your Airbnb, inviting guests to become a part of it.

Another great tip: Create lifestyle content about the fun things you can do in the community your short-term rentals are in. This helps potential customers see how great the surrounding area is.

5. Boosting Bookings and Revenue: Investing in professional photography isn’t just an expense—it’s an investment that pays dividends. Studies have shown that short-term rentals with professional photos receive more clicks, inquiries, and bookings than those with amateur or DIY images. The increased visibility and appeal translate into higher occupancy rates and, ultimately, greater revenue for hosts.

From showcasing the charm of a historic building to highlighting the modern amenities, every image contributes to the story of your Airbnb, inviting guests to become a part of it.

5. Boosting Bookings and Revenue: Investing in professional photography isn’t just an expense—it’s an investment that pays dividends. Studies have shown that short-term rentals with professional photos receive more clicks, inquiries, and bookings than those with amateur or DIY images. The increased visibility and appeal translate into higher occupancy rates and, ultimately, greater revenue for hosts.

6. Building Trust and Credibility: Quality photography not only attracts guests but also builds trust and credibility. When potential guests see professional images, they perceive you as a serious and trustworthy host who cares about their experience. This positive impression can translate into glowing reviews and repeat bookings, fostering a loyal guest base.

Hiring a professional photographer for your Airbnb photos is a wise investment that yields numerous benefits. From showcasing your space in the best light to attracting more guests and boosting revenue, professional photography is a cornerstone of successful Airbnb hosting. 

If you want to elevate your Airbnb and stand out in a competitive market, entrust your visuals to the skilled hands of a professional photographer. Your guests—and your bottom line—will thank you for it.

Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.

Who is the star?

Both aspects play significant roles in capturing the attention of potential buyers and sealing the deal. However, when it comes to prioritizing, which holds more weight?

Video content has revolutionized the way properties are presented to potential buyers. A well-crafted video tour provides viewers with a comprehensive look at the property, allowing them to envision themselves living there. 

We know we only have seconds to capture a potential buyer’s fancy, and that means that creating content that wows from the first frame is critical to our client’s personal success.

Agent first?

On the other hand, the persona of the listing agent adds a human touch to the transaction process. Buyers often seek reassurance and guidance from a knowledgeable and trustworthy agent.

 A compelling agent persona can build rapport with potential buyers, instilling confidence and facilitating a smoother transaction. Buyers want to feel understood and supported throughout the home-buying journey, and the right agent can make all the difference.

Creating agent-first content also gives a longer shelf-life to the content that is being created. Instead of a one-off video with just a home, the content becomes a featured event for the agent’s portfolio. 

 

House

House first?

House first?

If you are shy, or you have a client who specifically asks for a distraction-free video where their home is the star, then moving forward with home solo content is the way to move forward. Our standard-styled videos that showcase the home are going to be your best bet.

This also may be a must for large estates and luxury properties, where the structure itself has such a big personality that there is no room for shenanigans from the agents.

Another popular route is creatively showing the lifestyle the home offers with hired actors who for the length of the video are living their best life.

 

 

Which audience do you want to capture?

While both video content and the agent persona are crucial, the ultimate priority depends on the target audience and the property itself. In a visually-driven market, such as luxury real estate or vacation homes.

Captivating video content may take precedence. Conversely, in niche markets where personal relationships and trust are paramount, the agent’s persona may hold greater significance.

Knowing which audience you are trying to capture will help you determine which strategy will be right for the content you are trying to create. If you need help determining this, make sure to reach out to our team for a consult and we will be happy to help. 

 Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.

 

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