How to Build Credibility With Real Estate Social Media Posts

Feb 5, 2024

Social media is an invaluable marketing tool for real estate professionals. A single post can reach countless people online, giving you a greater chance of connecting with potential clients. Social media strategies can maximize your online reach and help your brand stand out online. 

One tactic is developing real estate social media posts that establish you as a genuine, trustworthy leader in the industry. The right types of content — such as educational posts and client testimonials — boost your credibility and potentially build more opportunities for your business.

Why Use Social Media Posts for Real Estate?

If you’re wondering why social media is the must-have marketing tool in real estate, let’s consider the most active age groups in the market. According to the National Association of Realtors Home Buyers and Sellers Generational Trends Report, 28% of buyers are Millennials, with 12% as Younger Millennials (ages 24 to 32) and 16% as Older Millennials (ages 33 to 42). Gen X (ages 43 to 57) make up 24% of the market. 

As the top tech tool that generates high-quality leads, social media is a surefire way to reach Millennial and Gen X homebuyers. Posts that showcase you as a trusted professional can help you stand out to potential clients and solidify your place as the go-to real estate agent in the local market. 

Social Media Posts That Boost Credibility

Leveraging social media can create many opportunities for your brand, such as generating leads, building and nurturing client relationships, and establishing a professional network. To make it happen, you need to post and share valuable content. Let’s take a look at the types of posts that boost credibility.

Educational Content

Teach your audience something new by posting market insights and other helpful information. Talk about trends in home renovations, offer buying and selling tips, explain market insights, or simply provide inspiration around making a home more attractive or functional. 

Sharing your real estate knowledge in social media posts gives your audience something to look forward to on their timeline. Plus, they’ll think of you as a real estate expert (which you are, of course). 

Client Testimonials 

Testimonials demonstrate your expertise as an agent and offer examples of other people’s positive experiences working with you. Reading testimonials from people in a similar situation — such as first-time homebuyers or downsizing retirees — establishes relatability and helps potential clients envision how you can help them in their unique circumstances.

Community Building

Consider how your online presence can build and sustain long-term connections. Real estate social media posts might initially attract followers to your page, but they’ll stay for the community. Let your page be where your audience can explore different parts of town, learn about specific neighborhoods, or get inspiration to try a new restaurant. 

While posting the right mix of content is essential for your real estate social media page, sharing other valuable content and engaging with your audience are also must-dos. Interacting with your followers further boosts your credibility and shows you’re interested in making connections and growing your business. 

What to Know Before Posting

In a highly competitive industry, it’s essential to cultivate an online presence that showcases you as the trusted real estate professional in the market. According to NAR, the most-used social media platforms in real estate are Facebook, Instagram, and LinkedIn. TikTok and Snapchat are also useful for many agents. 

You may need to try each to see what works best for you. Wherever you decide to post, make sure your brand is consistent across all platforms. A key advantage of social media is the cost or lack thereof. Most social media platforms are free, allowing you to find what fits and is most beneficial for your business. 

Social Media Marketing With Absolute Altitude 

Absolute Altitude is a team specializing in real estate social media marketing, photography, and film. We can take your social media content to the next level with a custom marketing plan that’s managed by our partner, Cottrill Creatives. 
Real estate social media posts provide countless opportunities for success. Want to know how social media can transform your real estate business? Get in touch with us, and we’ll get back to you with creative solutions that really work.