Social media is a valuable resource in many industries — and real estate is definitely one of them. According to a recent survey from the National Association of Realtors, social media is the top tech tool to yield the highest number of quality leads for real estate professionals.
While many agents know the value of social media, they may need help understanding how to harness that power to promote their business and generate leads. What types of posts do you need to create to get noticed? How can you get high-quality property photos and videos to share with your followers?
Partnering with a digital marketing team can help you save time making posts online and get back to focusing on your clients and nurturing your business. Let’s take a look at how well-crafted social media posts can make a difference for real estate professionals.
Benefits of High-Quality Content for Real Estate Pros
How does posting on social media benefit real estate agents? There are many valuable advantages to taking the time to prioritize your online presence.
Positive First Impression
As with many industries, first impressions matter in real estate. High-quality photos and videos on your social media accounts — including Instagram, Facebook, and TikTok — show your audience that you’re professional and credible and pay attention to details.
If you have a listing on the market, social media is a great way to get the property in front of potential buyers. Professional, magazine-quality images and videos display homes in their best light and create aesthetically pleasing content.
Engagement on your posts — such as likes, comments, and shares — can expand the reach of your content to a broader audience. That reach can get you more followers and lead to more clients and referrals.
Let’s face it: real estate is a competitive industry. Set yourself apart from the competition with unique social media content. High-quality visuals help you stand out while demonstrating a commitment to excellence.
The Need for Valuable Content
Beyond high-quality visuals, social media content needs to have value. Posts must be relatable, relevant, and shareable. Valuable content impacts your audience and shows them how you can help them.
When you provide value to your audience, you become a go-to expert in your field. Here are a few key ways to make content more impactful:
- Help solve a problem
- Give content away … for free
- Give your audience a behind-the-scenes look
- Answer FAQs
- Show comparisons between two products or services
What Makes a Good Real Estate Social Media Post?
Effective social media requires engagement — and that means far more than making somebody smile for two seconds. You can look great, sound great, and even make your audience feel great, but the most successful posting strategies provide viewers with something of real value — information, facts, secrets, and other insights that empower your followers to make their lives better.
Whenever you create a new post, ask yourself: Is it relatable? Is it relevant? Is it shareable?
When you look at a profile on social media, you probably first notice the photos and videos. Compelling imagery makes a social media post worthy of engagement. But a lot more thought needs to go into how, when, and what to post online.
High-quality images and videos are a must. If you’re posting a reel of a property listing on Instagram, for example, bright lighting, some light staging, and the proper angles can make a huge difference to your audience. Poorly made content can easily be replaced by the next well-crafted post in the algorithm, so make sure your content is worth being noticed.
How well a post performs can depend on several factors, so having a strategy in place is crucial to making the most of your content. A real estate social media post should contain the following:
- Professional photography or videography
- Compelling caption
- Relevant hashtags
- Call to action
- Property or contact information
- Consistent branding
A successful post reaches your target audience and encourages them to take action, whether that’s getting in touch with you or simply reacting to the post. A digital marketing team can boost your social media presence and help you catch the attention of potential clients.
Real Estate Social Media Posts From Absolute Altitude
At Absolute Altitude, we get that you signed up to be a real estate agent, not a social media guru. That’s why all our social media packages — managed by our partner, Cottrill Creatives — offer a full-service approach, meaning we handle every last bit of your listing campaign, from content creation to hashtag research to scheduling the posts and more. So now you can focus on what you do best: helping your clients buy and sell homes.
Our social media subscription packages come in three flexible tiers and combine a vast menu of services, including:
- Custom video
- Graphic design
- Competitor analysis
- Content creation
- Analytic reports
- Manual social media interaction
- And more
Take your real estate social media posts to new heights with a custom marketing plan from Absolute Altitude — and open the door to countless opportunities for success.
Please submit a contact form to learn more about our social media management packages.