The Power of Real Estate Social Media Posts

Jan 10, 2024

Social media is a valuable resource in many industries — and real estate is definitely one of them. According to a recent survey from the National Association of Realtors, social media is the top tech tool to yield the highest number of quality leads for real estate professionals. 

While many agents know the value of social media, they may need help understanding how to harness that power to promote their business and generate leads. What types of posts do you need to create to get noticed? How can you get high-quality property photos and videos to share with your followers? 

Partnering with a digital marketing team can help you save time making posts online and get back to focusing on your clients and nurturing your business. Let’s take a look at how well-crafted social media posts can make a difference for real estate professionals. 

Benefits of High-Quality Content for Real Estate Pros

How does posting on social media benefit real estate agents? There are many valuable advantages to taking the time to prioritize your online presence. 

Positive First Impression

As with many industries, first impressions matter in real estate. High-quality photos and videos on your social media accounts — including Instagram, Facebook, and TikTok — show your audience that you’re professional and credible and pay attention to details. 

Feature Listings

If you have a listing on the market, social media is a great way to get the property in front of potential buyers. Professional, magazine-quality images and videos display homes in their best light and create aesthetically pleasing content.


Engagement on your posts — such as likes, comments, and shares — can expand the reach of your content to a broader audience. That reach can get you more followers and lead to more clients and referrals. 

Competitive Edge

Let’s face it: real estate is a competitive industry. Set yourself apart from the competition with unique social media content. High-quality visuals help you stand out while demonstrating a commitment to excellence.

The Need for Valuable Content

Beyond high-quality visuals, social media content needs to have value. Posts must be relatable, relevant, and shareable. Valuable content impacts your audience and shows them how you can help them. 

When you provide value to your audience, you become a go-to expert in your field. Here are a few key ways to make content more impactful:

  • Help solve a problem
  • Give content away … for free 
  • Give your audience a behind-the-scenes look
  • Answer FAQs
  • Show comparisons between two products or services

What Makes a Good Real Estate Social Media Post?

Effective social media requires engagement — and that means far more than making somebody smile for two seconds. You can look great, sound great, and even make your audience feel great, but the most successful posting strategies provide viewers with something of real value — information, facts, secrets, and other insights that empower your followers to make their lives better.

Whenever you create a new post, ask yourself: Is it relatable? Is it relevant? Is it shareable? 

When you look at a profile on social media, you probably first notice the photos and videos. Compelling imagery makes a social media post worthy of engagement. But a lot more thought needs to go into how, when, and what to post online. 

High-quality images and videos are a must. If you’re posting a reel of a property listing on Instagram, for example, bright lighting, some light staging, and the proper angles can make a huge difference to your audience. Poorly made content can easily be replaced by the next well-crafted post in the algorithm, so make sure your content is worth being noticed. 

How well a post performs can depend on several factors, so having a strategy in place is crucial to making the most of your content. A real estate social media post should contain the following:

  • Professional photography or videography
  • Compelling caption
  • Relevant hashtags
  • Call to action
  • Property or contact information
  • Consistent branding
  • Engagement

A successful post reaches your target audience and encourages them to take action, whether that’s getting in touch with you or simply reacting to the post. A digital marketing team can boost your social media presence and help you catch the attention of potential clients. 

Real Estate Social Media Posts From Absolute Altitude 

At Absolute Altitude, we get that you signed up to be a real estate agent, not a social media guru. That’s why all our social media packages — managed by our partner, Cottrill Creatives — offer a full-service approach, meaning we handle every last bit of your listing campaign, from content creation to hashtag research to scheduling the posts and more. So now you can focus on what you do best: helping your clients buy and sell homes. 

Our social media subscription packages come in three flexible tiers and combine a vast menu of services, including:

  • Custom video
  • Graphic design
  • Competitor analysis
  • Content creation
  • Scheduling
  • Analytic reports
  • Manual social media interaction
  • And more

Take your real estate social media posts to new heights with a custom marketing plan from Absolute Altitude — and open the door to countless opportunities for success. 
Please submit a contact form to learn more about our social media management packages.

We plan your shots

Planning is key to capturing effective B-roll. Typically we are following a custom script that details each shot we want to get while we are at the property. 

We do this to make the best use of your time, and to make sure we can get in and out of the shoot efficiently.

We also specialize in the direction we give to the agent or other hired talent. The fact that we have experience in story-telling and directing people on what to do when adds big-time value.

We often identify unique features and architectural details that deserve attention. Consider the story you want to tell about the property – is it modern and sleek, cozy and rustic, or luxurious and opulent? Absolute Altitude will tailor your B-roll shots to align with this narrative.




     A focus on details

    Close-up shots of design elements like doorknobs, light fixtures, backsplash tiles, and unique architectural elements can add significant value. These shots give potential buyers a closer look at the quality and design features that set the property apart. Use a long lens if necessary to capture intricate details clearly.

    To make your video dynamic and engaging, we  vary your shots in terms of angles and movements. Here are a few techniques:

    • Panning: Slowly move the camera from one side to another to reveal a room or a feature.
    • Tilting and Pedestal Movements: Move the camera up and down to show the height and space either using a hinge or pole.
    • Tracking: Move the camera along a path, following a subject or moving through a space.
    • Static Shots: Hold the camera steady on a tripod to focus on specific elements.


    We Use the right equipment

    While a high-quality camera is essential, additional equipment can elevate your B-roll footage. We often get feedback about our price points, and that others are more affordable. We are very transparent about the quality we bring to each project. This means that we use the best equipment to capture high-resolution footage that is in focus, doesn’t shake, and is the appropriate color. We take pride in using the latest tech to make sure our clients and their collateral are captured in cinematic-quality footage.

    Some basic tools we use are (If we listed everything it would be a whole other blog, but here is a short break down of the types of tools that are in the back of our vehicles):

    • Gimbal: For smooth, cinematic shots, especially when moving through spaces.
    • Tripod: For steady, static shots that highlight specific features.
    • Wide-Angle and Prime Lenses: To capture more of the space in a single frame, giving viewers a comprehensive view. Prime lenses have a fixed focal length for tack-sharp images and dreamy depths of field.
    • Specialty lighting: Our lighting kits for high-end shoots are something that you will not find in your average real estate on-site shoot project.
    • Multiple cameras that are specific to the type of scene we are shooting.
    • Drone: For breathtaking aerial shots that showcase the property’s location and surroundings.
    • All the portable power and batteries to power your project!




    Final thoughts

    Capturing compelling B-rolls for real estate videos involves thoughtful planning, attention to detail, and the right equipment. Depending on the project we could have a multi-age script that we have crafted to make sure we create wow-worthy experiences for your portfolio.

     By focusing on the unique aspects of the property and using various shooting techniques, we can create a rich, immersive video that stands out to potential buyers. Remember, the goal of B-roll is to enhance the story you’re telling about the property, making it more appealing and memorable and that is our favorite story to tell.

     Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.



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