A Guide to Commercial Real Estate Marketing

We plan your shots

Planning is key to capturing effective B-roll. Typically we are following a custom script that details each shot we want to get while we are at the property. 

We do this to make the best use of your time, and to make sure we can get in and out of the shoot efficiently.

We also specialize in the direction we give to the agent or other hired talent. The fact that we have experience in story-telling and directing people on what to do when adds big-time value.

We often identify unique features and architectural details that deserve attention. Consider the story you want to tell about the property – is it modern and sleek, cozy and rustic, or luxurious and opulent? Absolute Altitude will tailor your B-roll shots to align with this narrative.

 A focus on details

Close-up shots of design elements like doorknobs, light fixtures, backsplash tiles, and unique architectural elements can add significant value. These shots give potential buyers a closer look at the quality and design features that set the property apart. Use a long lens if necessary to capture intricate details clearly.

To make your video dynamic and engaging, we  vary your shots in terms of angles and movements. Here are a few techniques:

• Panning: Slowly move the camera from one side to another to reveal a room or a feature.
• Tilting and Pedestal Movements: Move the camera up and down to show the height and space either using a hinge or pole.
• Tracking: Move the camera along a path, following a subject or moving through a space.
• Static Shots: Hold the camera steady on a tripod to focus on specific elements.

We Use the right equipment

While a high-quality camera is essential, additional equipment can elevate your B-roll footage. We often get feedback about our price points, and that others are more affordable. We are very transparent about the quality we bring to each project. This means that we use the best equipment to capture high-resolution footage that is in focus, doesn’t shake, and is the appropriate color. We take pride in using the latest tech to make sure our clients and their collateral are captured in cinematic-quality footage.

Some basic tools we use are (If we listed everything it would be a whole other blog, but here is a short break down of the types of tools that are in the back of our vehicles):

• Gimbal: For smooth, cinematic shots, especially when moving through spaces.
• Tripod: For steady, static shots that highlight specific features.
• Wide-Angle and Prime Lenses: To capture more of the space in a single frame, giving viewers a comprehensive view. Prime lenses have a fixed focal length for tack-sharp images and dreamy depths of field.
• Specialty lighting: Our lighting kits for high-end shoots are something that you will not find in your average real estate on-site shoot project.
• Multiple cameras that are specific to the type of scene we are shooting.
• Drone: For breathtaking aerial shots that showcase the property’s location and surroundings.
• All the portable power and batteries to power your project!

Final thoughts

Capturing compelling B-rolls for real estate videos involves thoughtful planning, attention to detail, and the right equipment. Depending on the project we could have a multi-age script that we have crafted to make sure we create wow-worthy experiences for your portfolio.

 By focusing on the unique aspects of the property and using various shooting techniques, we can create a rich, immersive video that stands out to potential buyers. Remember, the goal of B-roll is to enhance the story you’re telling about the property, making it more appealing and memorable and that is our favorite story to tell.

 Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.