A Guide to Commercial Real Estate Marketing

Mar 22, 2024

Whether you’re a new commercial real estate agent or a seasoned pro, marketing is essential for building your business. The National Association of Realtors found that 41% of buyers first look at properties online, and only 20% first contact an agent. 

While real estate agents remain a vital part of the buying and selling process, maximizing your online presence can help you build an audience and generate more leads. What marketing strategies target commercial real estate sellers and buyers? 

Let’s learn more about commercial real estate marketing and how to use it to grow and nurture your business. 

What Is Commercial Real Estate Marketing? 

Commercial real estate marketing helps promote buying and selling properties, such as office buildings, retail spaces, industrial facilities, and multifamily complexes. Real estate professionals can practice various strategies to attract potential buyers, investors, or tenants to their active listings and make a sale.

A strong marketing strategy requires a thorough understanding of the property, the local market, and the target audience. Utilizing the best practices in the industry can maximize your exposure and draw in more potential clients. 

The Importance of Marketing in Real Estate

Marketing is foundational to the commercial real estate industry. The more people who see a property listing, the higher the chances of finding the right buyer and making a sale. But any marketing plan must be executed strategically for it to be effective. 

Commercial real estate marketing builds brand awareness, helping you establish a stronger presence in the industry and boosting your credibility. You can also generate leads by attracting more people to the property listing, leading to more clients and referrals. Marketing is involved in establishing client relationships, promoting properties, building your brand, and driving sales.

Ways to Market Commercial Properties

Let’s look at commercial real estate marketing solutions and best practices.

Professional Photography and Videography

Photos and videos are must-have marketing tools for commercial real estate listings. High-quality visuals get more views, help sell properties faster, and result in higher sales. They also build your agent portfolio and provide endless opportunities for social media content, making you more credible in the eyes of sellers wanting to list their homes.

3D Virtual Tour

A 3D virtual tour allows interested buyers to explore the property from anywhere. Buyers and sellers enjoy helpful features such as the ability to measure on-screen, zoom in and out, and explore the space as often as they like.

Floor Plans

A detailed floor plan lets potential buyers understand the layout of the space, take accurate measurements, and visualize how they would use it.

How to Get Started With Commercial Real Estate Marketing

While developing and investing in a comprehensive marketing plan may sound daunting to many real estate agents, it doesn’t have to be overwhelming. By implementing a few key steps, you’ll be well on your way to reaching more customers than ever before. 

A great place to start is by taking these essential actions:

  • Understand your local market to identify and target buyers
  • Find your niche within commercial real estate 
  • Outline a basic marketing plan with objectives, strategies, and tactics
  • Invest in professional photography and video production
  • Optimize your website for SEO to improve rankings and attract organic traffic
  • Track and analyze results to evaluate the effectiveness of your strategies

Marketing Solutions With Absolute Altitude

Are you ready to create a marketing strategy for your commercial real estate business? Contact Absolute Altitude to learn how we can take your business to the next level. We provide the highest quality film, photography, and creative solutions to help you do just that.