How 3D Virtual Tours Boost Commercial Real Estate Listings

Mar 15, 2024

Professional photos and videos are must-haves for marketing commercial real estate properties and boosting your listings. Yet there’s a third key element that’s becoming essential in today’s increasingly competitive market — 3D virtual tours. Reports show that properties with a 3D virtual tour get 87% more views than those without one.

3D virtual tours are valuable tools for commercial real estate agents and buyers alike. Viewers can get to know the space without scheduling an in-person showing. Agents can use 3D virtual tours to garner more interest in the property and attract prospective buyers. 

What Is a 3D Virtual Tour?

A commercial real estate 3D virtual tour is a digital representation of a property that viewers can explore remotely. It’s crafted with panoramic or 360-degree images, allowing you to seamlessly walk through the space as if you were there in person. 

Users can interact with a 3D virtual tour by clicking around to move between rooms, zoom in or out, and take a closer look at specific details of the property. You may also find additional multimedia elements — such as videos, photos, and floor plans — in the listings with the 3D virtual tour. 

Benefits of 3D Virtual Tours for Commercial Real Estate Listings

3D virtual tours are an engaging and interesting way to present listings to interested buyers. The more information you can offer, the more likely viewers are to express interest in a listing. 

24/7 Access 

A commercial real estate 3D virtual tour allows viewers to access and explore the space from anywhere. Instead of taking time out of their busy schedules to view a property, buyers can access the property online whenever they need.

Buyer Convenience

Do your commercial real estate buyers often worry if the conference table will fit in the space they’re viewing? Viewers can use a 3D virtual tour to measure rooms and see if the property suits their needs.

Wider Market Reach

3D virtual tours drive higher engagement and interest. You can reach prospective buyers and people who are simply interested in looking at your listing — and more viewers can lead to increased sales and leasing opportunities. 

Positive User Experience

3D virtual tours are a fun and engaging way to explore commercial real estate listings. Buyers in the market today prioritize properties with a 3D virtual tour, enhancing their shopping experience and offering all the information they need right at their fingertips. 

Customizable and Compliant

Users can take on-screen measurements to make the tours as accurate as possible, ensuring that iGUIDE floor plans and area calculations adhere to ANSI-Z765-2021 and RECA RMS 2017 standards. 

Types of 3D Virtual Tours for Commercial Listings

There are several types of 3D virtual tours commonly used for commercial real estate listings, such as:

  • Interactive 360-degree tours
  • Recorded video tours
  • 3D virtual tours
  • Aerial tours
  • Augmented reality (AR) tours
  • Virtual reality (VR) tours

Each commercial real estate 3D virtual tour offers unique advantages and features, allowing real estate professionals to choose the best option based on the property’s characteristics, target market, and marketing strategy.

3D Virtual Tours Done Right With Absolute Altitude 

You can take your commercial real estate 3D virtual tours to new heights with magazine-quality marketing solutions, including photography, film, drone video footage, floor plans, and more. The creative team at Absolute Altitude provides premium-quality service, helping real estate professionals expand their reach and maximize their listings. 
Contact us to get started with your commercial space virtual tours or any of our multimedia marketing services.