How 3D Virtual Tours Boost Commercial Real Estate Listings

Mar 15, 2024

Professional photos and videos are must-haves for marketing commercial real estate properties and boosting your listings. Yet there’s a third key element that’s becoming essential in today’s increasingly competitive market — 3D virtual tours. Reports show that properties with a 3D virtual tour get 87% more views than those without one.

3D virtual tours are valuable tools for commercial real estate agents and buyers alike. Viewers can get to know the space without scheduling an in-person showing. Agents can use 3D virtual tours to garner more interest in the property and attract prospective buyers. 

What Is a 3D Virtual Tour?

A commercial real estate 3D virtual tour is a digital representation of a property that viewers can explore remotely. It’s crafted with panoramic or 360-degree images, allowing you to seamlessly walk through the space as if you were there in person. 

Users can interact with a 3D virtual tour by clicking around to move between rooms, zoom in or out, and take a closer look at specific details of the property. You may also find additional multimedia elements — such as videos, photos, and floor plans — in the listings with the 3D virtual tour. 

Benefits of 3D Virtual Tours for Commercial Real Estate Listings

3D virtual tours are an engaging and interesting way to present listings to interested buyers. The more information you can offer, the more likely viewers are to express interest in a listing. 

24/7 Access 

A commercial real estate 3D virtual tour allows viewers to access and explore the space from anywhere. Instead of taking time out of their busy schedules to view a property, buyers can access the property online whenever they need.

Buyer Convenience

Do your commercial real estate buyers often worry if the conference table will fit in the space they’re viewing? Viewers can use a 3D virtual tour to measure rooms and see if the property suits their needs.

Wider Market Reach

3D virtual tours drive higher engagement and interest. You can reach prospective buyers and people who are simply interested in looking at your listing — and more viewers can lead to increased sales and leasing opportunities. 

Positive User Experience

3D virtual tours are a fun and engaging way to explore commercial real estate listings. Buyers in the market today prioritize properties with a 3D virtual tour, enhancing their shopping experience and offering all the information they need right at their fingertips. 

Customizable and Compliant

Users can take on-screen measurements to make the tours as accurate as possible, ensuring that iGUIDE floor plans and area calculations adhere to ANSI-Z765-2021 and RECA RMS 2017 standards. 

Types of 3D Virtual Tours for Commercial Listings

There are several types of 3D virtual tours commonly used for commercial real estate listings, such as:

  • Interactive 360-degree tours
  • Recorded video tours
  • 3D virtual tours
  • Aerial tours
  • Augmented reality (AR) tours
  • Virtual reality (VR) tours

Each commercial real estate 3D virtual tour offers unique advantages and features, allowing real estate professionals to choose the best option based on the property’s characteristics, target market, and marketing strategy.

3D Virtual Tours Done Right With Absolute Altitude 

You can take your commercial real estate 3D virtual tours to new heights with magazine-quality marketing solutions, including photography, film, drone video footage, floor plans, and more. The creative team at Absolute Altitude provides premium-quality service, helping real estate professionals expand their reach and maximize their listings. 
Contact us to get started with your commercial space virtual tours or any of our multimedia marketing services.

We plan your shots

Planning is key to capturing effective B-roll. Typically we are following a custom script that details each shot we want to get while we are at the property. 

We do this to make the best use of your time, and to make sure we can get in and out of the shoot efficiently.

We also specialize in the direction we give to the agent or other hired talent. The fact that we have experience in story-telling and directing people on what to do when adds big-time value.

We often identify unique features and architectural details that deserve attention. Consider the story you want to tell about the property – is it modern and sleek, cozy and rustic, or luxurious and opulent? Absolute Altitude will tailor your B-roll shots to align with this narrative.




     A focus on details

    Close-up shots of design elements like doorknobs, light fixtures, backsplash tiles, and unique architectural elements can add significant value. These shots give potential buyers a closer look at the quality and design features that set the property apart. Use a long lens if necessary to capture intricate details clearly.

    To make your video dynamic and engaging, we  vary your shots in terms of angles and movements. Here are a few techniques:

    • Panning: Slowly move the camera from one side to another to reveal a room or a feature.
    • Tilting and Pedestal Movements: Move the camera up and down to show the height and space either using a hinge or pole.
    • Tracking: Move the camera along a path, following a subject or moving through a space.
    • Static Shots: Hold the camera steady on a tripod to focus on specific elements.


    We Use the right equipment

    While a high-quality camera is essential, additional equipment can elevate your B-roll footage. We often get feedback about our price points, and that others are more affordable. We are very transparent about the quality we bring to each project. This means that we use the best equipment to capture high-resolution footage that is in focus, doesn’t shake, and is the appropriate color. We take pride in using the latest tech to make sure our clients and their collateral are captured in cinematic-quality footage.

    Some basic tools we use are (If we listed everything it would be a whole other blog, but here is a short break down of the types of tools that are in the back of our vehicles):

    • Gimbal: For smooth, cinematic shots, especially when moving through spaces.
    • Tripod: For steady, static shots that highlight specific features.
    • Wide-Angle and Prime Lenses: To capture more of the space in a single frame, giving viewers a comprehensive view. Prime lenses have a fixed focal length for tack-sharp images and dreamy depths of field.
    • Specialty lighting: Our lighting kits for high-end shoots are something that you will not find in your average real estate on-site shoot project.
    • Multiple cameras that are specific to the type of scene we are shooting.
    • Drone: For breathtaking aerial shots that showcase the property’s location and surroundings.
    • All the portable power and batteries to power your project!




    Final thoughts

    Capturing compelling B-rolls for real estate videos involves thoughtful planning, attention to detail, and the right equipment. Depending on the project we could have a multi-age script that we have crafted to make sure we create wow-worthy experiences for your portfolio.

     By focusing on the unique aspects of the property and using various shooting techniques, we can create a rich, immersive video that stands out to potential buyers. Remember, the goal of B-roll is to enhance the story you’re telling about the property, making it more appealing and memorable and that is our favorite story to tell.

     Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.



    B-Roll Basics

    B-Roll Basics

    Creating an engaging real estate video involves more than just showcasing the property's main features. B-roll footage, the supplementary shots that add depth and context, plays a crucial role in enhancing the visual storytelling of a property tour. Essentially good...