Bad Photoshop can ruin your first impression

Apr 6, 2024

Key Takeaways

  • Professional photography will help ensure a quality first impression; the right “angle” can make all the difference.
  • Photoshopped assets can remove objects and background settings that create consumer connection challenges.
  • Rendered assets can be used in social media, websites, and printed collateral.
@tmz

People can’t stop talking about KateMiddleton’s Photoshop fail 😳 #TMZ breaks down all we know about the royal scandal — so far!

♬ original sound – TMZ
Bad Photoshop can create chaos for your brand.

This past month, speculation about Kate Middleton’s whereabouts ran wild on social media platforms. It’s all because of a poorly photoshopped photo. Today’s consumers are savvy and can spot a fake from a mile away. You have seconds to make a first impression with your target audience and have two choices when creating a plan to serve your client. 

@tmz People can’t stop talking about #KateMiddleton‘s Photoshop fail 😳 #TMZ♬ original sound – TMZ

You can roll the dice and hope that basic photography will fulfill your branding needs, or you can invest in professional business photography to guarantee measurable results and support for your brand

In other words, creating a first impression is not only part of your job but also part of your strategy to meet your current client’s needs and how future clients will judge whether they will work with you.

Challenging Positions

Marketing can be incredibly challenging if your asset exists in a less-than-ideal setting. The home or business you are trying to sell or brand is hard to focus on because of its current environment.  Obstacles include poor landscaping, lighting, seasonal issues, obtrusive objects, and construction debris. 

Identifying that your asset needs assistance is where professional photography services can help. Professional photographers can assess the situation, know the angles to capture it and place your asset in the best light.

Meet FNB Bank, one of our latest clients

One example is a recent commercial project we took on for a new local bank in Stephens City, VA. The marketing team for FNB Bank knew that to showcase this beautiful new building, they needed to invest in a team with the experience to highlight all its best features. 

First impressions online matter. Consumers often learn about new options online and drive by the location second.

We investigate each client’s specific needs and create a custom strategy for the asset. This type of work is not a one-size-fits-all option.

Before

This beautiful modern building was being finished right in the heart of winter, leaving its surrounding background dull and lackluster. There were also additional challenges of a storage facility recently built directly behind it. 

To meet the client’s needs, we did an in-depth exterior and interior shoot, followed by professional resolutions to give an established springtime feel to the exterior of the building.

After

The final result allowed the team to have evergreen professional assets for marketing promotions and press releases. The final high-resolution images in their premium package will be used on printable assets, websites, and social media platforms.

Final thoughts

When you work with our team at Absolute Altitude, we want you to know we are committed to helping you achieve the best results possible.  

When the asset you are trusted to market, sell, or brand presents challenges, we are here to help you overcome them and turn them into a boon for your portfolio to show your clients why YOU are the pro they want to work with.  

Don’t be afraid of Photoshop, but don’t try to DIY it, or you may end up the next viral Photoshop fail meme! We are here to help. To learn more about our packages, feel free to call our team or message us personally. We are always ready to discuss what’s next for your brand and your business. 

Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.

Who is the star?

Both aspects play significant roles in capturing the attention of potential buyers and sealing the deal. However, when it comes to prioritizing, which holds more weight?

Video content has revolutionized the way properties are presented to potential buyers. A well-crafted video tour provides viewers with a comprehensive look at the property, allowing them to envision themselves living there. 

We know we only have seconds to capture a potential buyer’s fancy, and that means that creating content that wows from the first frame is critical to our client’s personal success.

Agent first?

On the other hand, the persona of the listing agent adds a human touch to the transaction process. Buyers often seek reassurance and guidance from a knowledgeable and trustworthy agent.

 A compelling agent persona can build rapport with potential buyers, instilling confidence and facilitating a smoother transaction. Buyers want to feel understood and supported throughout the home-buying journey, and the right agent can make all the difference.

Creating agent-first content also gives a longer shelf-life to the content that is being created. Instead of a one-off video with just a home, the content becomes a featured event for the agent’s portfolio. 

 

House

House first?

House first?

If you are shy, or you have a client who specifically asks for a distraction-free video where their home is the star, then moving forward with home solo content is the way to move forward. Our standard-styled videos that showcase the home are going to be your best bet.

This also may be a must for large estates and luxury properties, where the structure itself has such a big personality that there is no room for shenanigans from the agents.

Another popular route is creatively showing the lifestyle the home offers with hired actors who for the length of the video are living their best life.

 

 

Which audience do you want to capture?

While both video content and the agent persona are crucial, the ultimate priority depends on the target audience and the property itself. In a visually-driven market, such as luxury real estate or vacation homes.

Captivating video content may take precedence. Conversely, in niche markets where personal relationships and trust are paramount, the agent’s persona may hold greater significance.

Knowing which audience you are trying to capture will help you determine which strategy will be right for the content you are trying to create. If you need help determining this, make sure to reach out to our team for a consult and we will be happy to help. 

 Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.

 

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