How to Enhance Branding With Commercial Videography

Mar 28, 2024

In today’s digital landscape, video content is one of the most impactful ways to brand yourself as an expert and stand apart from the competition. Commercial videography helps you reach a wider audience and boosts your brand’s visibility, giving you more opportunities to connect with potential clients and take your business to new heights. 

Benefits of Commercial Videography for Branding

Video content generates 1,200% more shares on social media than images and text combined. With real, measurable results, you can put your brand in a better position to stay ahead of the competition. Here are more benefits of commercial videography for businesses:  

  • Increased engagement and an emotional connection with your audience
  • Enhanced branding with visual storytelling that shares your company’s values
  • Improved reach to a wider audience through marketing and promotion
  • Consistent and effective communication with your online followers

Commercial videography boosts your brand through compelling, shareable content that has the potential to go viral, reaching a wider audience and creating excitement around your business. It’s more than a marketing tool; it’s an essential strategy that can yield significant returns on investment when done well. 

Advantages of Hiring a Professional

While it’s relatively easy these days to pull out your phone and create a video on your own, there are several distinct advantages to hiring a professional commercial videographer to produce them for you.

Production Quality

Professional videographers have the high-end equipment, production software, and skills to capture compelling visuals. This includes things like drones for aerial shots, gimbals for smooth movement, and lighting setups to create an eye-popping atmosphere. Your handheld phone just won’t be able to compete quality-wise.

Editing Expertise

A professional can take raw footage and transform it into a captivating story. They know how to use pacing, music, and transitions to keep viewers engaged and create something that they’ll be eager to share with others.

Storytelling

Professionals know how to storyboard an entire video to maximize every second of footage. They understand how to use video to tell a story — capturing the right emotions, perspectives,  sounds, and effects to bring everything together into one cohesive, memorable narrative.

Time Savings

Filming and editing a quality video takes time and skill. A commercial videographer can handle the entire process efficiently, freeing you up to focus on what you do best in your core business.

Marketing Savvy

Commercial videographers understand the online landscape and how to create videos that will be discoverable on platforms like YouTube and social media. They know how to optimize each video for search engines and use calls to action to help you capture valuable leads.

Examples of Commercial Videography

The most common types of commercial videos include: 

Brand Story

A brand story summarizes your company’s vision, history, purpose, and values, giving your audience a behind-the-scenes look at who you are and what you offer. This allows you to establish an emotional connection, build trust, and boost your credibility with prospective clients.

Property Listing or Feature

Reports show that 97% of homebuyers use the internet in their home search. A guided tour video helps potential buyers get a complete look at the property — and shows sellers the different ways you can market listings. 

Market Updates and Insights

Educational video content enhances your branding by proving you’re an expert in the field. Offering your audience valuable information, such as what’s new or changing in the industry, helps you make connections and encourages them to work with you.

Testimonials

Happy clients are great ambassadors for your business. You can interview them for a testimonial video where they explain their experience working with you and how you’ve helped them. These videos are branding gold because you can use them across different platforms, such as your website, social media pages, and with prospective clients. 

The Imaging Pros at Absolute Altitude

From short videos for social media to promotional branding clips for your website, Absolute Altitude offers the highest quality services to help your brand succeed. Want to learn more about our commercial videography services? Submit a contact form, and we’ll be in touch with answers, solutions, and smart video strategies.

Who is the star?

Both aspects play significant roles in capturing the attention of potential buyers and sealing the deal. However, when it comes to prioritizing, which holds more weight?

Video content has revolutionized the way properties are presented to potential buyers. A well-crafted video tour provides viewers with a comprehensive look at the property, allowing them to envision themselves living there. 

We know we only have seconds to capture a potential buyer’s fancy, and that means that creating content that wows from the first frame is critical to our client’s personal success.

Agent first?

On the other hand, the persona of the listing agent adds a human touch to the transaction process. Buyers often seek reassurance and guidance from a knowledgeable and trustworthy agent.

 A compelling agent persona can build rapport with potential buyers, instilling confidence and facilitating a smoother transaction. Buyers want to feel understood and supported throughout the home-buying journey, and the right agent can make all the difference.

Creating agent-first content also gives a longer shelf-life to the content that is being created. Instead of a one-off video with just a home, the content becomes a featured event for the agent’s portfolio. 

 

House

House first?

House first?

If you are shy, or you have a client who specifically asks for a distraction-free video where their home is the star, then moving forward with home solo content is the way to move forward. Our standard-styled videos that showcase the home are going to be your best bet.

This also may be a must for large estates and luxury properties, where the structure itself has such a big personality that there is no room for shenanigans from the agents.

Another popular route is creatively showing the lifestyle the home offers with hired actors who for the length of the video are living their best life.

 

 

Which audience do you want to capture?

While both video content and the agent persona are crucial, the ultimate priority depends on the target audience and the property itself. In a visually-driven market, such as luxury real estate or vacation homes.

Captivating video content may take precedence. Conversely, in niche markets where personal relationships and trust are paramount, the agent’s persona may hold greater significance.

Knowing which audience you are trying to capture will help you determine which strategy will be right for the content you are trying to create. If you need help determining this, make sure to reach out to our team for a consult and we will be happy to help. 

 Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.

 

Why Every Business Needs Commercial Photography

Why Every Business Needs Commercial Photography

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