In today’s digital landscape, video content is one of the most impactful ways to brand yourself as an expert and stand apart from the competition. Commercial videography helps you reach a wider audience and boosts your brand’s visibility, giving you more opportunities to connect with potential clients and take your business to new heights.
Benefits of Commercial Videography for Branding
Video content generates 1,200% more shares on social media than images and text combined. With real, measurable results, you can put your brand in a better position to stay ahead of the competition. Here are more benefits of commercial videography for businesses:
- Increased engagement and an emotional connection with your audience
- Enhanced branding with visual storytelling that shares your company’s values
- Improved reach to a wider audience through marketing and promotion
- Consistent and effective communication with your online followers
Commercial videography boosts your brand through compelling, shareable content that has the potential to go viral, reaching a wider audience and creating excitement around your business. It’s more than a marketing tool; it’s an essential strategy that can yield significant returns on investment when done well.
Advantages of Hiring a Professional
While it’s relatively easy these days to pull out your phone and create a video on your own, there are several distinct advantages to hiring a professional commercial videographer to produce them for you.
Production Quality
Professional videographers have the high-end equipment, production software, and skills to capture compelling visuals. This includes things like drones for aerial shots, gimbals for smooth movement, and lighting setups to create an eye-popping atmosphere. Your handheld phone just won’t be able to compete quality-wise.
Editing Expertise
A professional can take raw footage and transform it into a captivating story. They know how to use pacing, music, and transitions to keep viewers engaged and create something that they’ll be eager to share with others.
Storytelling
Professionals know how to storyboard an entire video to maximize every second of footage. They understand how to use video to tell a story — capturing the right emotions, perspectives, sounds, and effects to bring everything together into one cohesive, memorable narrative.
Time Savings
Filming and editing a quality video takes time and skill. A commercial videographer can handle the entire process efficiently, freeing you up to focus on what you do best in your core business.
Marketing Savvy
Commercial videographers understand the online landscape and how to create videos that will be discoverable on platforms like YouTube and social media. They know how to optimize each video for search engines and use calls to action to help you capture valuable leads.
Examples of Commercial Videography
The most common types of commercial videos include:
Brand Story
A brand story summarizes your company’s vision, history, purpose, and values, giving your audience a behind-the-scenes look at who you are and what you offer. This allows you to establish an emotional connection, build trust, and boost your credibility with prospective clients.
Property Listing or Feature
Reports show that 97% of homebuyers use the internet in their home search. A guided tour video helps potential buyers get a complete look at the property — and shows sellers the different ways you can market listings.
Market Updates and Insights
Educational video content enhances your branding by proving you’re an expert in the field. Offering your audience valuable information, such as what’s new or changing in the industry, helps you make connections and encourages them to work with you.
Testimonials
Happy clients are great ambassadors for your business. You can interview them for a testimonial video where they explain their experience working with you and how you’ve helped them. These videos are branding gold because you can use them across different platforms, such as your website, social media pages, and with prospective clients.
The Imaging Pros at Absolute Altitude
From short videos for social media to promotional branding clips for your website, Absolute Altitude offers the highest quality services to help your brand succeed. Want to learn more about our commercial videography services? Submit a contact form, and we’ll be in touch with answers, solutions, and smart video strategies.
