5 Out-of-the-Box Real Estate Marketing Strategies That Work

Mar 8, 2024

The days of real estate agents relying on flyers and print ads to attract potential clients are long over. According to the National Association of Realtors, 86% of sellers work with an agent when selling their homes. With low inventory and stiff competition in the market, agents need to use creative real estate marketing strategies to attract potential clients and get more listings. 

You’re likely already familiar with the latest and most dominant digital marketing tools — such as social media posts, property videos, and 3D virtual tours — but with a bit of creative thinking, you can take your promotional strategies to the next level by trying some fresh tactics.

Why Try New Real Estate Marketing Strategies?

Overall, tried-and-true real estate marketing strategies are proven to enhance your branding, build deeper relationships with clients, and sell more listings. But in today’s hyper-competitive market, it’s the unique approaches that truly set agents apart, making it more likely that prospects will remember you and choose your services over others.

Distinctive branding not only gets you noticed but it also helps build trust and credibility with your audience. When a potential client sees a well-established brand taking the time to provide added value to their services, they’re more likely to feel confident in the agent’s ability to handle their real estate needs. 

5 Creative Real Estate Marketing Strategies Worth Trying

Taking advantage of professionally produced media such as reels, property videos, and magazine-quality photography lays a solid foundation for any real estate marketing strategy. They’re essential for selling homes and your brand. 

But there are ways to springboard from those tools and take your marketing a step further. Let’s take a look at some fresh ideas that are starting to gain some traction amongst some successful real estate agents.

1. Targeted Social Media Ads With AR Overlays 

Did you know that you can use augmented reality (AR) filters on platforms like Instagram or Facebook? This fun tool lets viewers virtually place furniture or design elements in listings to envision their dream home. Imagine showing AR ads for family-friendly homes only to users with young children. When users interact with your ad, an AR filter is triggered through their smartphone camera, overlaying virtual elements onto real-world images.

2. Interactive Market Reports

Interactive market reports are a dynamic upgrade to the traditional static reports often used in real estate. These digital tools create a more engaging experience for prospective buyers, who can filter data by specific criteria like property type, price range, or neighborhood. You can include interactive charts and graphs that users can manipulate to see trends and insights more clearly, as well as integrated features that generate reports customized to a user’s search criteria.

3. Hyperlocal Video Content

Become the neighborhood expert by creating video series that highlight local businesses, events, and the lifestyle of specific areas you specialize in. Instead of just promoting listings, you’re becoming the expert on the local scene, building trust and brand recognition with potential buyers who are interested in a particular neighborhood. Consider including walking tours of the area’s establishments, resident interviews, community events, and hidden gems. 

4. Partner With Influencers

Identify local social media influencers who resonate with your target audience. Partner with them to create sponsored content showcasing the area or your expertise. Start by researching your target audience’s age, interests, and social media habits before selecting the right influencer. Look beyond follower count to find local media personalities, bloggers, or community leaders who resonate with your target audience and whose content aligns with your brand values and the communities you specialize in. “Micro-influencers” (10k-50k followers) often have higher engagement rates and a more targeted audience.

5. Host Enhanced Open House Events

Think beyond the traditional open house. Partner with local businesses to offer food trucks, fitness classes, or DIY workshops at your open house, which can attract a wider audience and build your brand with area homeowners. Themed events add a layer of fun, intrigue, and interactivity, making you and your property stand out from the crowd. The best themes will highlight or take advantage of unique features of the home such as a swimming pool, game room, or outdoor kitchen.

Make Technology Go the Extra Mile in Your Marketing

Real estate marketing strategies are constantly evolving to meet the demands of shifting markets and ever-changing consumer behaviors. Artificial intelligence (AI) and predictive analytics are revolutionizing decision-making with data-based insights and predictive property values, streamlining and fast-tracking real estate processes by eliminating manual tasks.

Drone footage offers viewers images and videos from an aerial perspective, giving potential buyers a unique view of the property. With a better understanding of a home’s layout and the land surrounding it, buyers can feel confident they’re getting the full picture of a home without the need to visit it in person. 

Real Estate Marketing Services With Absolute Altitude

You’ll find the best marketing strategies for real estate professionals at Absolute Altitude. We’re fully equipped to produce the industry’s best-quality video, photography, and digital tools. Our team is dedicated to helping you create stunning content to build your business. 

Contact us to see what we can do for your listings.