Key Takeaways
- Professional photography will help ensure a quality first impression; the right “angle” can make all the difference.
- Photoshopped assets can remove objects and background settings that create consumer connection challenges.
- Rendered assets can be used in social media, websites, and printed collateral.
This past month, speculation about Kate Middleton’s whereabouts ran wild on social media platforms. It’s all because of a poorly photoshopped photo. Today’s consumers are savvy and can spot a fake from a mile away. You have seconds to make a first impression with your target audience and have two choices when creating a plan to serve your client.
@tmz People can’t stop talking about #KateMiddleton‘s Photoshop fail 😳 #TMZ♬ original sound – TMZ
You can roll the dice and hope that basic photography will fulfill your branding needs, or you can invest in professional business photography to guarantee measurable results and support for your brand.
In other words, creating a first impression is not only part of your job but also part of your strategy to meet your current client’s needs and how future clients will judge whether they will work with you.
Challenging Positions
Marketing can be incredibly challenging if your asset exists in a less-than-ideal setting. The home or business you are trying to sell or brand is hard to focus on because of its current environment. Obstacles include poor landscaping, lighting, seasonal issues, obtrusive objects, and construction debris.
Identifying that your asset needs assistance is where professional photography services can help. Professional photographers can assess the situation, know the angles to capture it and place your asset in the best light.
Meet FNB Bank, one of our latest clients
One example is a recent commercial project we took on for a new local bank in Stephens City, VA. The marketing team for FNB Bank knew that to showcase this beautiful new building, they needed to invest in a team with the experience to highlight all its best features.
First impressions online matter. Consumers often learn about new options online and drive by the location second.
We investigate each client’s specific needs and create a custom strategy for the asset. This type of work is not a one-size-fits-all option.
Before
This beautiful modern building was being finished right in the heart of winter, leaving its surrounding background dull and lackluster. There were also additional challenges of a storage facility recently built directly behind it.
To meet the client’s needs, we did an in-depth exterior and interior shoot, followed by professional resolutions to give an established springtime feel to the exterior of the building.
After
The final result allowed the team to have evergreen professional assets for marketing promotions and press releases. The final high-resolution images in their premium package will be used on printable assets, websites, and social media platforms.
Final thoughts
When you work with our team at Absolute Altitude, we want you to know we are committed to helping you achieve the best results possible.
When the asset you are trusted to market, sell, or brand presents challenges, we are here to help you overcome them and turn them into a boon for your portfolio to show your clients why YOU are the pro they want to work with.
Don’t be afraid of Photoshop, but don’t try to DIY it, or you may end up the next viral Photoshop fail meme! We are here to help. To learn more about our packages, feel free to call our team or message us personally. We are always ready to discuss what’s next for your brand and your business.
Joel Yocca is the man with the plan, the owner & CEO of Absolute Altitude. The A2 team is prepared to provide you with the assets you need to level up in any market.
